Do you often see a shrunken version of your website on your mobile phone?
Well, this is not good for your brand image. Since most people these days use mobile devices these days, it is important for your website to be responsive. You can find a tons of reason why we insist to have a responsive website design.
This article will help you to know why responsive website is the need of the hour and why google insist to have one.
What is a responsive website design?
A responsive web design is one that adapts the layout so that your website visitors can get best experience on their browsing devices. A responsive design comes up with following elements:
- Readability of text without viewing
- Adequate space for the tap targets
- No need for horizontal scrolling
With billions of smartphone users in the world, it is highly important to have a website that is responsive. More than 60% of searches online come from mobile devices. If you want to offer the best experience to your website visitors who arrive with hand-held devices, it is highly important to get responsive design.
What are the advantages of a responsive design?
Following are some of the benefits of responsive design:
1. Increased traffic
Since more than 60% of searches come from mobile devices, having a responsive web design will enable your website to get more traffic. Make sure to have a responsive web design that can be suitable for all devices that your target audience uses.
2. Lower cost and lower maintenance
Another major benefit of having a responsive design is that you don’t need to make heavy investments for the maintenance of the website. In addition to the setting up time as well as the setup price also gets reduced when getting a responsive website. If you are going to start a new business, it is highly advisable to get a website that can work seamlessly across all digital devices.
3. Adaptability on responsive websites
Another major benefit of having a responsive design is that it is helpful in getting adaptability across all screen sizes. Having a responsive web design will also help you get an edge over your competitors.
4. Seamless user experience
If you believe in catering to the needs and taste of your target audience, it is highly advisable to design a website that can help you in getting seamless user experience across all channels. If you don’t have a responsive website design, it will distort the way your website will appear on different digital devices. To avoid these scenarios it is highly advisable to get a responsive design so that the users can have best experience across all platforms.
5. Better SEO
Another biggest advantage of having a responsive website is that it helps you in getting benefits out of your SEO efforts. Responsive website designs have higher chances of getting higher ranks in SERPs. In addition to this, Google also recommends a responsive website design. So, improve your SEO efforts across all platforms by getting the best responsive designs for your website.
Get ready to retain your website visitors for a long time by choosing an aesthetically pleasing and responsive design.
6. Higher Conversion Rates
The average Smartphone/Tablet conversion rates are about 64% higher than the desktop conversion rate. So, it’s clear why creating a responsive website with better user experience is the key to higher conversion rate. The conversion rate is directly proportional to building trust. While using the non-responsive websites, users will get frustrated being putting an extra effort to scroll horizontally, having readability issues, redirected when they want to subscribe or signing up for your newsletters or making while a purchase.
7. Lower Bounce Rates
The Bounce rate is a very serious issue while having not having a responsive website. The percentage of visitors that navigate away from your website after seeing only a single page will be more while they won’t get a proper navigating experience from your website. While a responsive website provides improved user experience and thus your website visitors will have no trouble staying on your site for long. As they stay longer and explore the other different areas of your website, your bounce rate will be much less.
Conclusion
These days more people access the internet using mobile devices compared to desktops. So, your website needs to work well and even look great on Smartphone just as they on desktops. If your website design is not yet responsive, it is a high time for you to make a responsive one. Doing this will not only help you manage your website more easily, but it will significantly improve user experience on your websites, website’s SEO and thus conversion rate. As the leading web design company in Hertfordshire, UK – We, BlueHash Technologies believe to weave a perfect responsive website design for you. Search for us as Leading web design company in Hemel Hempstead and here we go.